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Fire Within Business Plan

Get Rolling In The Dough Today – The Business Plan

A portable wood-fired brick pizza oven business can be not only a great adventure, but a way to make money on your own terms. The Rolling in the Dough portable brick pizza oven catering start-up manual eliminates the guesswork, hassles and frustrating learning curve of operating your own fun, lucrative rolling restaurant. Comprised of 10 chapters, Rolling in the Dough takes you from the planning stages straight to baking delicious, quality food at a hearty profit margin in only 200 pages.

Inside you’ll find the proven, no-nonsense advice on starting a thriving concession business. Plus we’ll reveal the creative marketing ideas that will help you realize the potential of the portable pizza business.

Rolling in the Dough is a comprehensive business plan written to help the mobile wood-fired oven caterer start his or her own business. It is a resource of best practices and insider information as well as a first-hand account of mistakes to avoid. Learn proven processes that work. We show you what you need to concentrate on right now and what can wait so you can best focus your energy. Our manual guides you through what to do and when and how to do it, breaking down a complex business into easy-to-digest steps. It covers business 101, health department license acquisition, oven tips, recipes, pointers on handling pizza dough and more. In 10 chapters, 200 pages total, we cover all the bases.

Rolling in the Dough comes with a CD that has one-of-a-kind business plan templates, equipment recommendation spread sheets, a wood-fired oven recipe book and a cookbook dedicated to other foods you can cook in a wood-fired oven.


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I just loved “Rolling in the Dough.” I don’t have Fire Within trailer. I don’t own a catering business. Heck, I don’t even have a wood-fired oven. But I want to, and I know that I need help in making it happen the right way. I have learned from sad experience that jumping into something without preparation is a recipe for failure. What I wanted was a recipe for success, and this is it. With the material in the book, I was able to see how someone could put a successful wood-fired pizza catering and concessions business together. With the included CD, I was able to make spreadsheets and projections to see if it was really going to work for me. I could look at scenarios, and build success models to help me look at what I needed to do to be successful.There are no more “How do I do this?” or “Can this be successful?” questions.

                       – Clayton J


The Brick Pizza Oven Catering Manual Includes

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Our world-class mobile wood-fired ovens have dramatically changed the business of selling concessions and catering. We manufacture a practical piece of equipment that is efficient, lightweight, and stable to create the safest mobile oven on the market today. We did not invent an oven on wheels– we perfected it.

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Business 101

Discover the essential strategies every business owner must know in order to succeed. We start with the fundamentals of owning your own business based on the deep wisdom and know-how that only comes with real-life experience.

Once you get a complete overview of our real-world business strategies, you’ll be able to easily avoid some of the common business pitfalls. Most importantly, this information will keep you focused on the path of success. We’ve included a proven business plan that takes the guesswork out of getting the right business permits, managing supply chains, advertising and much more. It’s as comprehensive as a franchise model, only without the rules so you are in complete control.

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Licensing & Food Safety

Learn how to obtain a license from the Department of Health and the steps to get a food license. We also offer advice on preparing necessary legal files with expert confidence.