THE DIFFERENT STYLES OF PIZZA
Wood-fired ovens like the ones Fire Within provides lend themselves to cooking many different styles of pizza. While the most traditional pies cooked are Neapolitan,…
BUYING YOUR SECOND TRAILER
When it is time to buy a second oven and trailer there are several things you need to consider. Growing your business is one of…
LOCK IT UP! LOCK IT DOWN!
A mobile wood-fired unit is a piece of equipment that is worth having extra security measures in place for. We are not all operating with…
ALTERNATIVE VENUES
There are many catering customers who are looking for unique options to feed groups, especially in the COVID world. Some of these can involve a…
YA GOT ANYTHING BESIDES PIZZA 2: ELECTRIC BOOGALOO
One of our more popular posts, “Ya Got Anything Besides Pizza?” has garnered attention that we thought we would take the time to bring to…
GIVE ‘EM THE BUSINESS…CARD
In today's technology driven world, business cards still hold their place in getting your brand or product out there and remembered. Traditional business cards are…
The Pizza Industry Snapshot
Fire Within prides itself on having our fingers on the pulse of the pizza industry. It is our job to evaluate trends, fads, and how…
MAKE YOUR LOGO WORK!
You made a decision to get into the business. You have the concept in your head of what you want to serve and where. So…
COMPETITION IS KING
Many think that in order to succeed you need to be the only one out there with your product, idea or concept. This is rarely…
WEATHERING THE WEATHER
Weather can be one of the most important and unforgiving factors in any outdoor event. When you operate a mobile wood-fired oven, sometimes it can…
MY PIZZA IS A CENTERFOLD
We all have that memory of when we saw that first “dream item” in a magazine or a photo. We bet you can remember the…
THE HEAT EXCHANGE
This post is hot. We get asked by those who are starting in the industry about “how hot the oven gets.” They want to know…
WHO’S THE BOSS?
Beginning your mobile wood-fired pizza business is an exciting and fun venture. For many of our clients, this is their first time moving into a…
DON’T BE SO SAUCY, BERNAISE
OK, I think we are all on the same page: A flute with no holes, is not a flute. A donut with no hole, is…
THE FARMER’S MARKET
Most of us have been to a farmer’s market. They are quaint, intimate, and can provide some very fresh food. Did you know that farmer’s…
NAVIGATING THE HEALTH DEPARTMENT
One of the most asked questions at Fire Within is: “How do I personally navigate the Health Department in my neck of the woods?” That…
What’s Your Dream?
We all have dreams. Some of our dreams began when we were young. We looked to the stars, or we looked to people who were…
BEAUTY BESIDES YOUR PIZZA
Have you ever been to a festival, a state fair, or a small carnival and when you went to the area where you could buy…
CANCEL CULTURE
Shiitake happens. The season is in full swing and you have purchased everything needed to cater one of the biggest events you have booked this…
YA GOT ANYTHING BESIDES PIZZA?
Be prepared. There will always be one Weisenheimer who will ask you that question when they get to the front of your already long line.…
WHAT TO EXPECT WHEN YOU’RE EXPECTING
Catering is a sure-fire way to make some dough with your mobile wood-fired oven. Many of the “unknowables” are removed when you are hired to…
UNTIL WE FULLY RECOVER
Let’s face it: You are a business owner. That means that you provide a service to the community. In order to perform that service, you…
Creative Solutions for Creative People
2020 was challenging to the point of utter frustration with many businesses. Many brick and mortar food establishments were forced to shutter their doors. Luckily,…
HAVE YOU MET YOUR OVEN?
Let’s face it - your oven is the lifeblood of your business. When it is lit and the fire is roaring, you know you are…
THE PERFECT SHAPE
We can’t tell you how many times, early in our pizza making careers, we went from start to finish in making a pizza only to…
GETTING BURNED?
Have you ever been in the midst of making a multi-course dish and something has taken your attention away for a brief moment only to…