Are you ready to get Started?  There’s no better way….  Get Rolling In The Dough Today – The Business Plan

A mobile food business is not only a great adventure, but a way to make money on your own terms!

Our Rolling in the Dough mobile food business-manual eliminates the guesswork, hassles and frustrating learning curve of operating your own fun, lucrative rolling restaurant. Inside you’ll find the proven, no-nonsense advice on starting a thriving concession business. Plus we’ll reveal the creative marketing ideas that will help you realize the potential of the portable pizza business.

It is a resource of best practices and insider information – as well as a first-hand account of mistakes to avoid. Learn proven processes that work, and pitfalls to watch out for. We’ll show you what you need to concentrate on right now, and what can wait so you can best focus your energy. Our business manual breaks down a complex business into easy-to-digest steps. Comprised of 13 chapters, Rolling in the Dough takes you from the planning stages straight to baking delicious, quality food at a hearty profit margin in just over 200 pages.


The Rolling in the Dough Manual Includes



Our world-class mobile wood-fired ovens have dramatically changed the business of selling concessions and catering. We manufacture a practical piece of equipment that is efficient, lightweight, and stable to create the safest mobile oven on the market today. We did not invent an oven on wheels– we perfected it.

Making Great Pizza

Pizza dough recipes, We’ve got some of the best on the planet.

Sauce recipes, You’ll want to stay in the kitchen to try them all.

Spices, Learn how to season your pizza to make it the best.

How do we transport and handle pizza dough? What types of pizzas sell best? What are the advantages of selling personal pizzas versus large pizza pies? We’ll answer these questions and divulge secret dessert pizza recipes.

Business 101

Business 101

Discover the essential strategies every business owner must know in order to succeed. We start with the fundamentals of owning your own business based on the deep wisdom and know-how that only comes with real-life experience.

Once you get a complete overview of our real-world business strategies, you’ll be able to easily avoid some of the common business pitfalls. Most importantly, this information will keep you focused on the path of success. We’ve included a proven business plan that takes the guesswork out of getting the right business permits, managing supply chains, advertising and much more. It’s as comprehensive as a franchise model, only without the rules so you are in complete control.

Licensing and Food Safety

Licensing and Food Safety

Learn how to obtain a license from the Department of Health and the steps to get a food license. We also offer advice on preparing necessary legal files with expert confidence.


Intro to wood-fired ovens

The Easiest ways to start a fire

How many pizzas to cook at once

Number of pizzas made in one hour

Firewood to use

We cover these topics and insider tips on how to tell that the oven has reached the right temperature, the three kinds of primary heat sources and we debunk the 900-degree myth.

Festivals, Farmers’ Markets, and Private Catering

Festivals, Farmers' Markets, and Private Catering

This chapter is one of the crown jewels of this manual because it will help you get an edge on the concession business right away. Learn how to find profitable events in your neighborhood, county or state. Save time and money, and benefit from our years of experience in the business—experience you can’t tap into anywhere else.

We’ll teach you how to apply to participate in these events and how much food you’ll need for each different type of function depending on the time of day or season. We give you an outline of the ideal booth set up to create easy workflow, which can save you staffing costs. Private catering pricing recommendations are also included.

In the appendix you’ll find the safest way to tow a trailer, sample festival and farmers’ market applications and more.

Take a look at what clients have said about their experience both as new business owners and also about Wood Fired University