You want your winery to become the most talked-about location in the area. Let’s face it, one of the most important reasons people visit a winery is to find a new and/or unique location and to have a good day out with partners or friends. Most experienced wine tasters will visit 3 to 5 wineries in a single day while the first-timer will spend their whole day on your property.


With a wood fired mobile oven, you’ll be able to capitalize on a trend that has captured the hearts and taste buds of America – wood fired cooking.

This rustic and authentic approach is ideal for all types of dishes such as cedar plank salmon, smoked trout, roasted vegetables and perennial favorite, wood fired pizza. Live-fire cooking offers the perfect blend of old-world romance and mouth-watering cuisine.


Fire Within will help you stand out from other wineries with a custom-branded, mosaic-tiled mobile oven that can be set up on the beach, in a picnic area, on the 18th fairway, poolside, or at an event you have created or are hosting. The options for your guests and your own use are truly endless!

Most importantly, a wood fired oven comes with a small price tag while delivering significant ROI. For less than $15k, you’ll own a versatile workhorse that enables you to tap into a fresh stream of revenue. In addition to feeding your guests, offering the exciting option of wood-fired cooking can drive bookings for all types of events and get-togethers:

Wedding Receptions      Business & Board Meetings      Wedding Anniversaries     

Bar Mitzvahs & Bat Mitzvahs      Sales Conferences      Charity Fundraisers

Corporate Celebrations      Golf Tournaments        Birthday Parties     Networking Events


No longer do you have to wait for the masses to come to you. With a mobile wood-fired oven, you can offer pop-up food and wine tastings virtually anywhere. Your company will be a welcome surprise to people who come across your mobile oven, cooking food and offering free wine samples! Your staff will have the opportunity to teach your new perspective buyers about your brand while engaging in eating fire-roasted cuisine. Allow the food to become a part of your brand’s story.

Imagine the media attention you will accumulate as your mobile wood-fired oven delivers food and your brand throughout the countryside and beyond! Not only with media outlets clamor to see what you offer, but your social media presence will increase with a unique one-of-a-kind item that no other winery has to offer. The possibilities are immeasurable!


Fire Within also operates the Wood Fired University which is the largest Culinary School in the United States for Wood Fired Cooking. You, your staff and others can attend our immersive 3-day class which covers everything you need to know about successfully operating a business focused on wood fired cooking. You’ll learn how to entertain and feed your guests, as well as bring outside business into your resort. We can also bring training directly to your winery with a 2-day training course where more staff members can learn about prepping and cooking meals – as well as how to market effectively.


Acquiring new equipment for your business is an important decision. It is an expense, but also an investment in the growth and future of your company. Decision makers like yourself need to weigh the cost against the potential benefits. Besides being able to operate more efficiently and fulfill larger demand, a very important benefit of investing in equipment can be significant tax savings.

In a nutshell, Section 179 of the IRS Tax Code allows you to deduct all the cost of qualifying equipment purchases in the tax year when you make the purchase.

With potential savings reaching tens of thousands of dollars, it is important not to overlook this part of the equation. For example, you may wonder if a $100,000 investment can bring you a good return on investment. But if you consider a potential tax savings of $35,000, the effective cost is only $65,000. Knowing this can make the decision much simpler.