You made a decision to get into the business. You have the concept in your head of what you want to serve and where. So how do you show off your company to the world?
This is the point where your company logo comes into play. Your logo is part of the whole brand identity that is you. It is the pictorial representation of your company. Think of all the companies that you either love or that you hate. We bet you can also picture the company logo as well. That’s how powerful a logo can be. The history of logos goes back to ancient family crests, hieroglyphs and symbolism. Early versions of logos developed in the Middle Ages (around 1300 AD), as shops and pubs used signage to represent what they did. The first modern logo designs were created in the early 1900s, evolving alongside mass printing.
That’s how important logos can be.
So the question becomes, “How do I choose my logo?” Your logo will convey information to the shopper. You may not intend that to happen, but it does. It can also convey the “feel” of your business. Playful colorful comic-book looking characters and lettering will give off a different “vibe” than a very minimalistic black and white design with block lettering. Take some time to think about the visual message you will send. Don’t worry if your company will contain your family name or history in it. You can still alter your logo design to fit the feel of what you want to convey.
Colors in your logo (if you choose to use colors) can have an effect on your message as well. Corporate designers have spent hours on the theory of how color influences the mind. Red evokes a passionate response – energy and power. Blue is regarded as the color for trustworthiness and dependability. For a little more reading regarding corporate color theory, visit Blackbeard Design here. Take some time to look at colors in everyday stores and, if you are still in the planning phase of your business, modify the logo in your mind with those colors you like. You can always look at the current design trends for your logo as well. A logo that has the look and feel of a business from 1872 may not serve you as well as what designers are making today. Remember, one of the goals is to have your company be as visually appealing as possible. (That means no 1980’s neon in your logos!)
After you have put all the colors and the message into your mindspace, you may be like most of us and not have the skills to design a great logo. That’s OK! There are a lot of different resources available for you to get one. One of the best places to start is at logo.com. It is a perfect starting point to start your logo and brand.
Fiverr, 99Designs, and DesignCrowd offer inexpensive, but professional, junior designers that are always looking for freelance design work. You can also inquire about hiring a student designer from the college in your area. If you have a family member or friend who is studying design or who is a designer, ask them!