Get Rolling In The Dough Today – The Business Plan


A portable wood-fired brick pizza oven business can be not only a great adventure, but a way to make money on your own terms. The Rolling in the Dough portable brick pizza oven catering start-up manual eliminates the guesswork, hassles and frustrating learning curve of operating your own fun, lucrative rolling restaurant. Comprised of 10 chapters, Rolling in the Dough takes you from the planning stages straight to baking delicious, quality food at a hearty profit margin in only 200 pages.

Inside you’ll find the proven, no-nonsense advice on starting a thriving concession business. Plus we’ll reveal the creative marketing ideas that will help you realize the potential of the portable pizza business.

Rolling in the Dough is a comprehensive business plan written to help the mobile wood-fired oven caterer start his or her own business. It is a resource of best practices and insider information as well as a first-hand account of mistakes to avoid. Learn proven processes that work. We show you what you need to concentrate on right now and what can wait so you can best focus your energy. Our manual guides you through what to do and when and how to do it, breaking down a complex business into easy-to-digest steps. It covers business 101, health department license acquisition, oven tips, recipes, pointers on handling pizza dough and more. In 10 chapters, 200 pages total, we cover all the bases.

Rolling in the Dough comes with a CD that has one-of-a-kind business plan templates, equipment recommendation spreadsheets, a wood-fired oven recipe book, and a cookbook dedicated to other foods you can cook in a wood-fired oven.

The Brick Pizza Oven Catering Manual Includes



Our world-class mobile wood-fired ovens have dramatically changed the business of selling concessions and catering. We manufacture a practical piece of equipment that is efficient, lightweight, and stable to create the safest mobile oven on the market today. We did not invent an oven on wheels– we perfected it.

Wood-Fired Ovens 

Intro to wood-fired ovens

The Easiest ways to start a fire

How many pizzas to cook at once

Number of pizzas made in one hour

Firewood to use

We cover these topics and insider tips on how to tell that the oven has reached the right temperature, the three kinds of primary heat sources and we debunk the 900-degree myth.

Business 101


Discover the essential strategies every business owner must know in order to succeed. We start with the fundamentals of owning your own business based on the deep wisdom and know-how that only comes with real-life experience.

Once you get a complete overview of our real-world business strategies, you’ll be able to easily avoid some of the common business pitfalls. Most importantly, this information will keep you focused on the path of success. We’ve included a proven business plan that takes the guesswork out of getting the right business permits, managing supply chains, advertising and much more. It’s as comprehensive as a franchise model, only without the rules so you are in complete control.

Festivals, Farmers’ Markets, and Private Catering 

This chapter is one of the crown jewels of this manual because it will help you get an edge on the concession business right away. Learn how to find profitable events in your neighborhood, county or state. Save time and money, and benefit from our years of experience in the business—experience you can’t tap into anywhere else.

We’ll teach you how to apply to participate in these events and how much food you’ll need for each different type of function depending on the time of day or season. We give you an outline of the ideal booth set up to create easy workflow, which can save you staffing costs. Private catering pricing recommendations are also included.

In the appendix you’ll find the safest way to tow a trailer, sample festival and farmers’ market applications and more.

Licensing and Food Safety



Learn how to obtain a license from the Department of Health and the steps to get a food license. We also offer advice on preparing necessary legal files with expert confidence.

Making Great Pizza 

Pizza dough recipes, We’ve got some of the best on the planet.

Sauce recipes, You’ll want to stay in the kitchen to try them all.

Spices, Learn how to season your pizza to make it the best.

How do we transport and handle pizza dough? What types of pizzas sell best? What are the advantages of selling personal pizzas versus large pizza pies? We’ll answer these questions and divulge secret dessert pizza recipes.



I just love "Rolling in the Dough"

“I don’t have Fire Within trailer. I don’t own a catering business. Heck, I don’t even have a wood-fired oven. But I want to, and I know that I need help in making it happen the right way. I have learned from sad experience that jumping into something without preparation is a recipe for failure. What I wanted was a recipe for success, and this is it. With the material in the book, I was able to see how someone could put a successful wood-fired pizza catering and concessions business together. With the included dropbox file, I was able to make spreadsheets and projections to see if it was really going to work for me. I could look at scenarios, and build success models to help me look at what I needed to do to be successful. There are no more “How do I do this?” or “Can this be successful?” questions.” 

— Clayton J.

Solid Information

“I have really grown fond with your book “Rolling in the Dough”. If everyone would follow the information given, your odds of success would be greatly increased. Many details are included and I was not aware of all of them until starting to set up our plan and rereading the information within the book. I was cautious to spend the money up front, compared to other similar books on the market much cheaper, but it has more than paid for itself leading me through our humble beginnings. I bought other books, but none have the solid information needed to start a successful business.”

— Bob & Karen


“When I sat down with the SBA and the health department I had everything they wanted.”

— Joe D.

Just What I Needed

“Wow, what a manual! It’s just what I needed. This business can happen, it can be real.”

— John B.

Highly Recommend

“This business plan answered so many questions I had no idea I had. I highly recommend it for anyone who is really interested in getting into the business. I can see myself referring to the book over and over again.”

— Amy H.