Let’s face it: You are a business owner. That means that you provide a service to the community. In order to perform that service, you have to incur expenses. When the economy is upended by something unforeseen like a global pandemic, it affects all of our bottom lines. Prices of goods increase – sometimes dramatically.
The reality is that it costs more to run a food business today that it did last year. But by no means does that mean that it cannot be done and that you cannot make a profit.
Most shoppers are generally understanding that costs have risen everywhere and are aware that price points will be a little higher. Being transparent about your prices with your customers will not only garner more trust with them, but give them a sense of ease. Don’t be afraid to disclose your reasons: PPE, cost of goods and wage issues. These are all real problems that people are showing to be sympathetic towards. Every company is experiencing this in some form. Reach out to your local community, All of our communities have banded together this year and each community is more likely to support local business if they know the need is out there.
Lastly, in this season of giving, support your local community through donations of time, resources and food. This giving back can go along ways in the long run. Your efforts will be remembered in the future. Just because December will come and go doesn’t mean the season of helping has as well.
